In a promising turn of events for Australian beverage enthusiasts, Billsons—a cherished brand known for its vibrant cordials and innovative pre-mixed drinks—has found a new guardian in the Coca-Cola Company.
After facing financial turmoil that led to voluntary administration earlier this year, the iconic Beechworth-based brewery is set to be acquired, ensuring that its rich heritage and diverse product line will continue to delight consumers.
With the support of Coca-Cola, Billsons is poised for a transformative journey, marked by revitalization and exciting new developments in the near future.
Historic Brand Rescued
Billsons, a beloved Australian beverage brand renowned for its cordials and pre-mixed drinks, has been given a fresh lease on life. The Coca-Cola Company has stepped in to acquire the business, rescuing it from voluntary administration declared earlier this year.
Owners Celebrate a Milestone
Nathan and Felicity Cowan, who took ownership of Billsons in 2017, are thrilled about the transition. “It’s an honor that Coca-Cola recognizes the potential in Billsons,” they shared. “We’re excited to see the brand thrive in its next chapter.”
Challenges Behind the Collapse
While Billsons experienced rapid growth in recent years, the expansion exposed significant operational weaknesses. “Unfortunately, that growth masked mistakes we made as our systems failed to keep pace,” the Cowans admitted. “We are devastated and deeply sorry for letting people down.”
Revamp and Rebranding
The acquisition will bring substantial changes, including a new name for the brewery. To honor its founders, the Cowans have proposed options like “Isabella’s” or “George’s” and invited the public to contribute ideas.
Product Line Expansion
While continuing to produce its signature cordials, sodas, and pre-mixed beverages, Billsons will now prioritize improving its soda beer and alpine spring water offerings. This marks a renewed focus on innovation under Coca-Cola’s guidance.
Legacy Lives On
Founded in 1865, the Beechworth-based brewery is one of Australia’s oldest beverage manufacturers. Thanks to the Cowans, it has been revitalized, now featuring a taproom, beer garden, and speakeasy bar for visitors.
Looking to the Future
As the brewery prepares for its next phase, operations remain uninterrupted. Billsons plans to unveil exciting developments in 2025, ensuring its historic legacy continues to flourish with Coca-Cola’s global expertise.
