Anticipation is building both locally and internationally as Sydney Luna Park a prime piece of real estate on Sydney Harbour is listed for sale for the first time in twenty years. Luna Park Sydney CEO John Hughes highlights the park’s integral role in Sydney’s social and cultural life since its inception in 1935.
“The business has experienced a strategic overhaul, including a $40 million upgrade in the past four years that introduced new rides and immersive experiences, boosting visitor numbers to record levels,” Hughes explains.
“Our excellent management team is actively exploring new opportunities to further enhance the value of the business.” CBRE’s Simon Rooney, James Douglas, and Paul Ryan have been appointed to manage the sale on behalf of global investment firm Brookfield.
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“The sale offers a rare chance to acquire the Luna Park business, a globally recognised Sydney landmark supported by strong investment fundamentals and a reputable brand,”
says Rooney, who previously managed the sale of Manly Wharf to Artemus Group in 2023.
“Iconic properties like Luna Park are seldom available, presenting a unique opportunity to own a world-class entertainment, event, and experience destination with significant growth potential.”
Sydney Luna Park Includes:
Luna Park Sydney features 17 amusement rides, the heritage-listed Coney Island, 7,000 sqm of building space including the Immersive Big Top and the historic Crystal Palace built in 1935, and a 389-space car park.
“Luna Park is more than just an amusement park; it’s the vibrant heart of Sydney with a history of hosting major events like Halloscream, New Year’s Eve, and collaborations with key festivals such as Sydney Festival, Vivid, and Lunar New Year,” Rooney adds.
“The available floorspace offers opportunities to further elevate the precinct’s profile and increase revenue through additional amusement and immersive experiences or food and beverage initiatives.”
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“This follows a substantial investment in transforming the park’s Big Top into a 3,000 sqm multi-purpose venue, meeting the growing global demand for engaging, all-inclusive experiences.”
Luna Park will continue its regular operations throughout the sales process. Expressions of Interest for the Luna Park leasehold are due by late August.
Conclusion
This sale represents a pivotal moment for one of Sydney’s most cherished landmarks, with the potential for future growth and development ensuring continued enjoyment for visitors and a valuable opportunity for investors.
